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By the time the pool hall lights flickered on, the room already felt familiar to him — the click of the balls, the chalk dust floating in that thin line of neon. It’s where Elvis Rodriguez learned rhythm, patience, and that strange mix of stillness and adrenaline only pool can give you.
But the story of In The Bx didn’t begin with a business plan.
It began with a question — one that hit him harder than any break shot.
“Someone looked at me and asked, ‘You still get in the box?’” Elvis remembers with a grin. “I hadn’t heard that in years. But it hit something deep. That feeling of being locked in… focused… ready. I knew right there — that’s the name. That’s the energy.”
In the culture of pool, getting in the box is a moment of truth — the mental zone where a player steps up, shuts everything out, and commits. For Elvis, it became the spark that turned a returning hobby into a brand with a heartbeat.
The Tour That Lit the Fuse
Long before In The Bx became a recognizable logo on jerseys across tournament floors, Elvis was just another player chasing tournaments on the World Pool Series tour. He admired the sublimation jerseys the pros wore — bold, sharp, made for movement.
What he didn’t admire?
The price tag.
“I figured I needed 15 jerseys just to rotate them,” he laughs. “But they were expensive. Way too expensive for someone paying his own way. So I thought… why not learn to make my own? And if I can make them cheaper, maybe I can help other players too.”
It was never supposed to be a company. It was simply survival — the kind of entrepreneurial spark born from necessity and passion colliding.
But players noticed. They bought. They believed.
And suddenly, a man trying to cover his own costs found himself forming a brand.
A Name With a Pulse — And a Past
“In the box” is the kind of phrase you don’t understand until you’ve lived it. Elvis has.
Growing up in Honduras, pool was a lifeline — a place where he found mentors, competition, and an escape. Coming to America meant starting over, but the game stayed constant. Even when he stepped away, the identity never left him.
So when a friend asked that question — “Can you still get in the box?” — it wasn’t a tease. It was a reminder.
“It was the perfect name,” he says. “Not just for me, but for anyone who knows what that moment feels like. Being ready. Being sharp. Being all-in.”
That sense of grit and readiness became the backbone of the brand: confident, focused, driven.
Designs That Tell Stories (Even When You Don’t Notice Them)
Most sportswear screams. In The Bx speaks quietly — and carries meaning.
Elvis doesn’t design like a manufacturer. He designs like a storyteller.
“I get ideas at the supermarket,” he says. “Or on a drive. Textures, shadows, patterns — anything can turn into a design.”
Each piece is subtly layered:
Low-opacity textures.
Hidden prints.
Small visual cues that only real players pick up on.
And his apparel isn’t boxed into one identity. It’s multi-sport, office-friendly, travel-ready. The same polo can be worn in a boardroom or under tournament lights.
Elvis makes clothes for the players who live between worlds — the weekend warriors, the league grinders, the nine-to-five professionals who disappear into the game after sunset.
Originality Over Everything
If there’s one thing Elvis refuses to compromise on, it’s creativity.
“To stand out, you’ve got to be different,” he says. “A lot of companies copy other designs or buy cheap templates. That’s not us. We build from scratch.”
This commitment turned In The Bx into a quiet force:
A brand that isn’t chasing trends — it’s creating its own lane.
Behind every product is a small but tight-knit team: designers, sales staff, supporters, and players who believe in what the brand represents — authenticity in a sport that’s too often misunderstood.
A Legacy for the Next Generation
There’s a reason Elvis invests in junior players — and it starts with what he didn’t have growing up.
In Honduras, he had no idea tournaments even existed. No coaching. No mentors. No exposure to competitive structure. Now that he has a platform, he’s determined to change that story for others.
“I want juniors to be true role models,” he says. “Professional. Responsible. Representing the sport the right way. Not this hustling image some players project.”
He admires the discipline of European players — their composure, their sense of professionalism — and wants to bring that standard into the American scene.
Through sponsored players, mentorship, and opportunities, Elvis is building more than a brand.
He’s building a culture.
Image: Elvis Rodriquez with Beck Rogersson, junior player.
Climbing Without Losing Your Grip
Like any entrepreneurial climb, the early days were messy.
Balancing pool, family life, business demands, website issues, brand confusion, and late-night design sessions — sometimes all in the same day — pushed Elvis to the edge.
But he returned to the same mindset he built his brand on:
Get in the box.
Focus.
Execute.
“Keep your passion where it belongs,” he says. “Don’t chase money. Money comes and goes. But if you love the work and give back to your community, you’ll build something real.”
That philosophy has become the compass for everything In The Bx does.
Next Up: Innovation That Could Change the Game
Elvis isn’t done pushing boundaries. In fact, the next chapter might be his biggest.
🔥 The ‘Secret Sneaker’
A dress-shoe-looking sneaker engineered for players who spend hours standing. Comfortable enough for the table. Sharp enough for dinner.
🔥 Packable, wrinkle-resistant gear
Travel-ready pants and shirts that fold small, unfold clean, and keep players looking polished between matches.
🔥 Expanding into the U.S. and Latin America
Community events. Player meetups. A full brand universe designed around the sport and the people who love it.
In The Bx isn’t just another apparel line. It’s becoming a lifestyle infrastructure for the pool community.
Why His Story Matters
The story of Elvis Rodriguez is the kind sports rarely get to celebrate — the story of someone who didn’t come from money, didn’t have a roadmap, and didn’t inherit a platform.
He built one. From scratch. With heart, grit, and respect for the game that shaped him.
In The Bx isn’t just about clothing. It’s about belonging. Identity. Mindset.
A reminder that no matter who you are or where you start, you can still step into that moment of truth — focus up, breathe in, and get in the box.
Explore the Movement
Whether you’re a casual player, a league regular, or someone who just loves clean, meaningful design, In The Bx offers apparel created by someone who truly understands the culture.
See Elvis’s latest drops, custom designs, and player collaborations at inthebx.net — and discover why this brand is becoming a quiet revolution, one shirt and one shot at a time.
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